Revitalising Lebanon

Nov 2016

Revitalising Lebanon

After the resounding success of his book, “Du Bonheur et des Idees”, Mr. Farid Chehab, Honorary Chairman of Leo Burnett MEA, launched its English version “Of Happiness and Ideas” with a roundtable discussion held at the American University of Beirut (AUB).

Listen in on the discussion.
Assault on Loyalty

Oct 2016

Assault on Loyalty

Like so many other values and ideals in the world that are undergoing massive change, loyalty is also being tested. Kamal Dimachkie, our Executive Regional MD explores a way forward.

More Info
Social card

More from Leo

Wisdom from the mouth of babes

Oct 2016

Wisdom from the mouth of babes

Karl Salibi, our Executive Regional Head of Strategy tells us all about his what he learned from interacting with a 5 year old. Its all about the insights!

More Info
Almarai marks Saudi National Day

Oct 2016

Almarai marks Saudi National Day

To mark the occasion of Saudi National Day, Leo Burnett KSA produced a film on behalf of our client Almarai, celebrating the day-to-day accomplishments of its citizens in an unusual manner.

Watch the film to find out more.
Arc’s PeopleShop study delivers invaluable GCC Shopper insights

Sep 2016

Arc’s PeopleShop study delivers invaluable GCC Shopper insights

Raja Sowan and Ahmad Abu Zannad share their insights about the motivations and behaviour patterns of GCC shoppers. Learn more about the PeopleShop study that is leading the way in shopper engagement.

More Info
You Are Much More Than What You Think You Are

Aug 2016

You Are Much More Than What You Think You Are

If you were asked to introduce yourself, what would you say? What defines you?

Karl Salibi, our Executive Regional Head of Strategy, explores the opportunities that create your multi-dimensional self.

Read on to find out more.
Think before you Analyse

Aug 2016

Think before you Analyse

There are many instances where big data, and consequently, message personalisation, regardless of how accurate these may be, simply don’t work.

What’s really unfortunate is that most marketers have chosen to put aside an entire scientific field that can guide them as to when to personalise, and when not to, because they are much too fascinated and distracted by the lure of data maps, personalisation, engagement, and interactivity.

Ahmad Abu Zannad, our Regional Strategy Director, explores the often neglected field of using psychology for uncovering insights.

More Info
Protecting Young Eyes

Jun 2016

Protecting Young Eyes

In 10 years, half the world's population will suffer from myopia.

Today, 1 in 10 children suffer from vision problems and a large part of the problem is that they are using their digital tablets incorrectly.

Here is what we did to tackle the problem.