Social specialist Holler launched to bolster Leo Burnett and Publicis’ integrated offering

Nov 2014

Social specialist Holler launched to bolster Leo Burnett and Publicis’ integrated offering

Leo Burnett Group MENA is proud to announce the regional launch of award-winning agency Holler.

As part of its scope of business, Holler Leo Burnett will orchestrate fully-fledged, socially-powered, and mobile-ready online communications strategies that drive strong business impact in today’s hyper-connected world. Based in Dubai, the agency will offer its services to Leo Burnett Group MENA’s entire agency portfolio, including Leo Burnett, Publicis, Arc, Atelier, Flip Media and LeoComm PR.

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The Mutation of Power

Oct 2014

The Mutation of Power

"Wherever we look, the world seems embattled. Clearly, things are not universally the same.

Countries that have long seemed in control and provided a feeling of stability and equilibrium seem seriously challenged; corporations that have long been seen as rock solid and established are either shaky, or, in some instances, have ceased to exist; communities are struggling to remain cohesive and are often torn apart by conflicts ...

What exactly is going on?"

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Raja Trad, CEO of Leo Burnett MENA appointed as Member of the Dubai Council for Design and Fashion

Aug 2014

Raja Trad, CEO of Leo Burnett MENA appointed as Member of the Dubai Council for Design and Fashion

The council announced this week the appointment of Acra, known for her ornate wedding dresses and evening gowns popular among Hollywood celebrities, as well as journalist Ali Jaber, group TV director at MBC, advertising executive Ghassan Harfouche, group CEO of Middle East Communications Network, and public relations specialist Raja Trad, CEO of Leo Burnett and Publicis MENA.

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Leo Burnett MENA kicks off Leo Lab 3.0 workshop

Jul 2014

Leo Burnett MENA kicks off Leo Lab 3.0 workshop

Starting with Beirut based team, a 2-day intensive digital and social workshop was launched in the mountains of Lebanon on June 27 and 28, 2014.

The workshop is planned to roll out in the entire MENA region during the course of 2014.

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Leo Burnett MENA + ArabNet + The National present #ARABurNETt

Jun 2014

Leo Burnett MENA + ArabNet + The National present #ARABurNETt

In partnership with ArabNet and Middle East newspaper The National, Leo Burnett MENA created #ARABurNETt talks.

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In war and advertising, the challenge is changing behaviour

May 2014

In war and advertising, the challenge is changing behaviour

Since the dawn of humanity, conquering an enemy on the battlefield has never ensured their subjugation, let alone winning them over. Perhaps the ultimate weapon is no longer firepower but psychology, and the battlefield is no longer a physical place but rather the mind and heart.

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Leo Burnett capitalises on MENA potential, focusing on driving regional growth

Mar 2014

Leo Burnett capitalises on MENA potential, focusing on driving regional growth

Jean Traboulsi to spearhead business development in Lower Gulf as Regional New Business Director

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2014 Dubai Lynx Awards

Mar 2014

2014 Dubai Lynx Awards

Leo Burnett MENA won a whopping 37 prestigious awards - 8 Golds, 9 Silvers and 20 Bronze. Wins for major clients included McDonald's, Samsung, P&G, Virgin, Mobinil and Du.

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