The Mutation of Power

Oct 2014

The Mutation of Power

"Wherever we look, the world seems embattled. Clearly, things are not universally the same.

Countries that have long seemed in control and provided a feeling of stability and equilibrium seem seriously challenged; corporations that have long been seen as rock solid and established are either shaky, or, in some instances, have ceased to exist; communities are struggling to remain cohesive and are often torn apart by conflicts ...

What exactly is going on?"

Read More
Raja Trad, CEO of Leo Burnett MENA appointed as Member of the Dubai Council for Design and Fashion

Aug 2014

Raja Trad, CEO of Leo Burnett MENA appointed as Member of the Dubai Council for Design and Fashion

The council announced this week the appointment of Acra, known for her ornate wedding dresses and evening gowns popular among Hollywood celebrities, as well as journalist Ali Jaber, group TV director at MBC, advertising executive Ghassan Harfouche, group CEO of Middle East Communications Network, and public relations specialist Raja Trad, CEO of Leo Burnett and Publicis MENA.

Read More
Social card

More from Leo...

Leo Burnett MENA kicks off Leo Lab 3.0 workshop

Jul 2014

Leo Burnett MENA kicks off Leo Lab 3.0 workshop

Starting with Beirut based team, a 2-day intensive digital and social workshop was launched in the mountains of Lebanon on June 27 and 28, 2014.

The workshop is planned to roll out in the entire MENA region during the course of 2014.

More Info
Leo Burnett MENA + ArabNet + The National present #ARABurNETt

Jun 2014

Leo Burnett MENA + ArabNet + The National present #ARABurNETt

In partnership with ArabNet and Middle East newspaper The National, Leo Burnett MENA created #ARABurNETt talks.

More Info
In war and advertising, the challenge is changing behaviour

May 2014

In war and advertising, the challenge is changing behaviour

Since the dawn of humanity, conquering an enemy on the battlefield has never ensured their subjugation, let alone winning them over. Perhaps the ultimate weapon is no longer firepower but psychology, and the battlefield is no longer a physical place but rather the mind and heart.

Read more
Leo Burnett capitalises on MENA potential, focusing on driving regional growth

Mar 2014

Leo Burnett capitalises on MENA potential, focusing on driving regional growth

Jean Traboulsi to spearhead business development in Lower Gulf as Regional New Business Director

More Info
2014 Dubai Lynx Awards

Mar 2014

2014 Dubai Lynx Awards

Leo Burnett MENA won a whopping 37 prestigious awards - 8 Golds, 9 Silvers and 20 Bronze. Wins for major clients included McDonald's, Samsung, P&G, Virgin, Mobinil and Du.

More Info
Leo Burnett MENA won Network of the Year

Feb 2014

Leo Burnett MENA won Network of the Year

Leo Burnett MENA won Network of the Year at the MENA Cristal Festival 2014 & Leo Burnett Beirut won Agency of the Year for the third consecutive year!

More Info
Dubai Lynx 2014

Mar 2014

Dubai Lynx 2014

The Lynx Festival is approaching & we are embarking on an exciting, interactive project for our booth. So get your social media sites ready and your fingers typing.